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Marty Cagan: What is the Two Week Rule in Product Development?

For more tips and tactics for growing your business, visit: http://labs.openviewpartners.com/   For product owners and designers, it's important to get ideas out in front of customers faster. How fast? Ideally, no more than two weeks, says Marty Cagan, Managing Partner at SVPG.com. In this short video, Marty explains the purpose behind the Two Week Rule in product development, and addresses some of the concerns about letting the world see your product before it's "just right."    Visit our channel for more videos:    / openviewventure     Subscribe to receive new videos in your feed:    / @openviewventure     Subscribe to our weekly newsletter: http://openviewpartners.com/newslette...