How To Create a Digital Marketing Strategy in 5 steps скачать в хорошем качестве

How To Create a Digital Marketing Strategy in 5 steps

You can have all the latest tools, technology, and resources, but what if you don’t know how to use them to accomplish your goals? If you’re a professional marketing a small business, you know strategy is essential, especially in a world as complex as that of digital marketing. However, it’s a challenge ensuring the right amount of resources and research are put into any one area of your marketing efforts. In this video we’ll share a 5 step how to on crafting a digital marketing strategy for your small business. Here’s a preview of the steps you’ll see in the video: Step 1: Determine your goals As the first step to creating your digital marketing strategy, determine what business goals you want to accomplish. Do you want to grow your customer base? Are you focused on increasing revenue? Is the goal to educate potential customers on the benefits of your offerings? Step 2: Assess your current strategy (or lack thereof) Once you’ve determined what you’re trying to accomplish, do an audit of your current digital marketing activities to assess if they’re contributing to those goals. And be honest. You may find out your current marketing aligns nicely, but you may also discover that it’s not serving you as well as you’d hoped. Step 3: Develop a buyer persona After you’ve decided on your goals and honestly assessed the current state of your marketing strategy, the next step is to develop a buyer persona that represents your ideal customer. This process will help you get specific about who you want to target and allow you to optimize your strategy to do so. Step 4: Optimize your marketing pipeline Now that you know 1) what you’re trying to accomplish, 2) how you’re currently going about it, and 3) who you’re marketing to, you’re ready to optimize your digital marketing plan with these things in mind. Step 5: Measure and iterate on the results By now you’ve defined clear goals, honed in on a target audience, done an audit of your digital marketing plan, and now you’re creating content with these factors at the forefront. The final step is measuring the results of your marketing tactics and iterating on your progress to continually improve. For more digital marketing content, visit GetApp’s resources page: https://www.getapp.com/resources/