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Discover the startling realities of lack of funding and research towards women’s health in Asia and the rise of femtech – a new dominant force using technology and data to make a real impact on women’s health. Maaike explores the role technology plays in revolutionizing the industry, and how you can support and advocate to help close the gender health gap. Join Maaike’s mission to improve Women’s Health in Asia and accelerate this through technology. Maaike is on a mission to improve Women’s Health in Asia and believes technology is here to accelerate this. After 25 years in financial services and technology, most recently as CEO of Visa Hong Kong & Macau, Maaike joined FemTech Association Asia as co-CEO to build the first membership-based femtech industry network and advisory in Asia. Maaike is an advisor and investor to a number of sextech start-ups, including Sextech School, an immersive course into the sextech industry, and Nancy, Asia’s first pleasure platform for women between the ages of 18 and 35 with limited to no sexual education or experience. She is also an advisor to Hong Kong’s period care provider LUÜNA Naturals, and digital employee engagement platform MixCare Health. Maaike enjoys connecting people and building communities; she is one of the founders of the Fintech Association of Hong Kong and Women In Tech Hong Kong, set up to ensure more visibility and participation of women in the tech space. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx