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Why is knitting trending? Is knitting cool and popular now?! 🧶 Knitting’s having a moment. In this video, I look at how knitting has become a rising trend; from fashion collabs and celebrity knitters to viral #Knittok videos and the boom in yarn sales since 2020. We’ll explore how sustainability, creativity, and community have made handmade fashion more relevant than ever. Whether you’re a lifelong knitter or just curious why everyone’s suddenly making cardigans, this one’s for you. Business contact email: knittingwithkatherine@gmail.com ✨ Topics: Fast fashion vs handmade appeal The rise of “slow fashion” and sustainability TikTok hobby culture and mindful making Knitting in media and celebrity influence The growing global yarn market The power of online and in-person knitting communities Timestamps: 00:00 Introduction. 01:18 Fashion and Collaborations. Damson Madder @damsonmadder x Wool and The Gang @woolandthegang collaboration knitting kits Fast fashion retailers (Urban Outfitters, Zara) producing 'hand knit look' items 03:27 Knitting and Media. The Game of Wool hosted by Tom Daley on Channel 4 Knitfluencers on social media 04:42 A Wider Audience Demographic shifts in the knitting community 05:27 Real Hobbies Discourse. 05:55 Celebrity Influence. Harry Styles’ JW Anderson cardigan, Taylor Swift crochet dress 06:47 By the Numbers. 07:51 Why now? Sustainability and slow fashion Upcycling and customisation @katierobinson Mindfulness and mental health 08:58 Community. 09:46 But Is It Actually Cool? 10:23 Closing Thoughts. Data sources: https://trends.google.com/trends/ https://www.theguardian.com/lifeandst... https://craftexpertise.com/wp-content... https://knitlikegranny.com/knitting-s... + https://www.craftyarncouncil.com/ https://www.businessresearchinsights.... https://en.wikipedia.org/wiki/The_Gre... https://en.wikipedia.org/wiki/The_Gre... #knitting #slowfashion #gameofwool #handmade