The Hidden Job of Storytelling (Everyone Gets Wrong) скачать в хорошем качестве

The Hidden Job of Storytelling (Everyone Gets Wrong)

Want details on our storytelling workshop? Click here: https://msng.wtf/storytelling And our details on our persuasive communication workshop can be found here: https://msng.wtf/persuade What’s your favourite business story to tell? Most leaders have one. A case study they trot out. A metaphor they lean on. A personal war story they can’t resist repeating. But here’s the problem. The story itself isn’t the point. The real power is in when you tell it, and why. Sometimes a story’s job is to pull people closer. Other times it’s to push them further away. The trick is figuring out which move you need to make. That, to me, is the hidden job of storytelling. And most people are getting it wrong. I shot a new video breaking this down, using Gödel’s Incompleteness Theorem and Southwest Airlines as examples. If you’ve ever wondered why your best ideas fail to land, this might be why.