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The Rise & Fall of Sansui: The Tragic Story of a Hi-Fi Legend The 1970s. A golden era of audio, defined by the rich, warm sound of Japanese hi-fi. At the heart of it all was Sansui, the Tokyo-born company that became a global icon, famous for its legendary amplifiers and receivers like the AU-717 and 9090DB. But where did the sound go? In a mere few decades, the brand that stood for unparalleled analog quality and precision engineering went from audio royalty to bankruptcy. In this video, we dive deep into the full, fascinating history of Sansui. We explore: The Golden Age: How founder Kosaku Kikuchi turned a post-war transformer business into a hi-fi powerhouse, defining the look and sound of vintage audio. The Quadraphonic Gambit: Sansui's bold but risky innovations like the QS Regular Matrix system. The Decline: What caused the sharp fall in the 1980s and 90s? We look at market shifts towards digital and home theater, internal management missteps, and the painful decision to move away from core audiophile components. What Happened Next?: The company's struggles, the end of Japanese production in the 2000s, and how the Sansui name lives on today as a licensed brand for budget consumer electronics, far removed from its high-end legacy. #Sansui #VintageAudio #HiFiHistory #JapaneseElectronics #Audiophile #AU717 #G9000 Copyright Disclaimer: - Under section 107 of the copyright Act 1976, allowance is made for FAIR USE for purpose such a as criticism, comment, news reporting, teaching, scholarship and research. Fair use is a use permitted by copyright statues that might otherwise be infringing. Non- Profit, educational or personal use tips the balance in favor of FAIR USE