How to Run Your Own Paid Media, and What to Expect скачать в хорошем качестве

How to Run Your Own Paid Media, and What to Expect

Is running paid media campaigns on a small budget really possible without wasting your money? In this episode of Paid Media for the Rest of Us, host April Borovskaya takes a deep dive into what it really means to run your own paid media campaigns on a small budget. Aimed at DIY marketers and small business owners working with less than $1,000 in ad spend, April strips away the complexity and gives you a grounded, honest look at when it actually makes sense to manage campaigns yourself — and when it’s time to bring in a professional. With her signature no-jargon approach, April walks through the pros and cons of running ads on platforms like Google, Meta (Facebook and Instagram), and Google Local Service Ads. She breaks down which platforms are best suited for beginners, the most common traps to avoid (hint: don’t listen blindly to Google reps), and how to think about budgeting, targeting, and ad copy creation in a way that actually drives results. You’ll also hear why platforms behave differently based on where your audience is in the marketing funnel, how to use AI (the smart way) to fill content gaps, and the metrics that matter most depending on your campaign type. Whether you’re curious about paid media or knee-deep in a campaign that’s burning your budget, this episode gives you the clarity and confidence to take the next best step — whether that’s doing it yourself or getting a little help. Key Takeaways When it’s okay to DIY paid ads — and when it’s definitely not. Why a $500–$1,000 budget means you need to keep things simple. What each platform is really good for: Meta (Facebook/Instagram), Google Search, and Local Service Ads. The beginner’s toolkit: Ad copy tips, targeting strategies, and budget setting. The #1 mistake beginners make with Google Ads. Using AI wisely for ad copy and creative (without sounding robotic). Why patience and learning to say “no” to Google reps might be your secret weapon. In This Episode (01:23) When to run your own campaigns (03:55) The evolving nature of paid media (05:01) Overview of paid media types (06:19) Top of funnel: Facebook/Instagram ads (07:45) Google Search ads: intent and caution (10:02) Local Service ads: service-based businesses (11:06) How paid models differ: clicks vs. leads (12:19) Creating ads: content and copy (14:39) AI tools for ad creation (15:47) Meta ad content and boosting posts (17:22) Creative tools for content (18:11) Content best practices (19:38) Targeting and audience settings (24:22) Key metrics and tracking results (26:34) Budgeting and bid strategies (27:47) Optimization and patience (30:44) Common mistakes to avoid (33:23) Closing thoughts and next steps Notable Quotes [03:15] "Google search support is monetarily driven. So when you get on a call with these guys and they start using words like broad, match and increase your budget and opt into Google Search partners, please don't." — April Borovskaya [04:57] "The paid media space is always evolving. If you are looking at content on YouTube to educate yourself on, please try to find the most recent and current stuff that you possibly can because the strategies from 2023 do not apply today." — April Borovskaya [07:26] "Meta is probably not the best place to start because it is slightly higher up the funnel, which means those who are on Meta have not made a decision on retaining a specific service." — April Borovskaya [10:40] "Local service ads, it's really great. If you are a service based industry, you want to populate at the top for a service that is local to your community." — April Borovskaya [18:33] "If used correctly, AI can really fill in that space of education that maybe those who don't have a professional background in marketing can fill with that level of expertise." — April Borovskaya [28:30] "The most important thing, no matter what you are doing and which platform is patience. It takes up to 90 days for a campaign to optimize." — April Borovskaya [32:46] " Start simple. Start intentional with. What you feel someone will Google and search for and ultimately arrive at you, start there and work your way up.” — April