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Bilbao Effect by Pedro Ruiz Aldasoro

Pedro Ruiz Aldasoro is Managing Director of Creativity Zentrum in Bilbao, Spain. More than two decades ago he was close to changes, that transformed town with high unemployment rates, social problems and practically no future, into modern city with vibrant life, growing creative class and, of course, Guggenheim Museum. Spirit of Urban and Metropolitan Organisms (SUMO) is an urban initiative of organization The Východné pobrežie. SUMO explores best urban stories about dramatic changes, tipping points and courage plans of town and cities.