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In this episode of The Latest…, we investigate the impact of the hidden messaging behind Taylor Swift’s latest music video for her song - Opalite. Swift's strategy remains consistent in the wake of her close involvement in the Baldoni vs. Lively court case. With a music video featuring high-profile British and Irish personalities who are a far cry from her usual audience zeitgeist, this episode investigates how her choice of product and comms are working together to keep Swift afloat. In this episode: Why Taylor’s music video has people talking Why Taylor is such a fan of the Graham Norton Show, and how the idea for the video came to her instinctively The strategic timing of the video release The importance of public perception, with reference to #JusticeForJustin Your comments read on the pod For more expert PR insight, subscribe and join us every week on The Rest Is PR. 00:00 Taylor Swift's New Music Video and Its Impact 04:23 The Graham Norton Show Phenomenon 08:48 Strategic Communication in Crisis 12:41 Listener Reactions and Comments 18:51 Transitioning Taylor: From Girl to Woman 26:09 Justice for Justin: Public Opinion and Its Power ------------------------------------------------------------------------------------------------------------------------ ✅ Subscribe: @TheRestIsPR ------------------------------------------------------------------------------------------------------------------------ 🎙️ Listen: https://shows.acast.com/the-rest-is-pr ------------------------------------------------------------------------------------------------------------------------ 📱 Follow Us: Instagram: / @therestispr TikTok: / @therestispr LinkedIn: / www.linkedin.com/company/the-rest-is-pr/ Reddit: / u/TheRestIsPR Substack: / https://substack.com/@therestispr ------------------------------------------------------------------------------------------------------------------------ #TaylorSwift #Swifty #BlakeLively #Baldoni #JusticeForJustin #Opalite #GrahamNorton #Reputation #CrisisManagement