Music Marketing for Consumer Brands Overview | Music Business | Dauda | Canfield | Berklee Online скачать в хорошем качестве

Music Marketing for Consumer Brands Overview | Music Business | Dauda | Canfield | Berklee Online

Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Learn More about This Course: https://berkonl.in/30Kuyt3 Relationships between artists and consumer brands are increasingly symbiotic, helping to strengthen emotional connections with their audiences, develop meaningful relationships, and earn revenue. In Music Marketing: Strategy for Consumer Brands, Berklee Online instructors Jamal Dauda and Stephen Canfield will help you learn to make appropriate alignments between brands and artists and devise strategies for campaigns that have measurable outcomes, such as KPIs (key performance indicators) and ROI (return on investment), that inform further investment. The goal of this course is to position you to conceptualize, build, and execute best-in-class music campaigns for consumer brands in a professional, real-world context through research, analysis, presentation, and critique. By the end of the course, you will be able to: Evaluate whether brands have a rightful place in the music space and how to adapt strategies to increase relevance where it doesn’t exist Articulate the value emotion plays in driving purchasing decisions and assess how music can be leveraged to enhance these connections Quantify brands’ assets that are of value to the artist community and can provide the foundations for a campaign Identify what a brand looks for in terms of an artist’s communication, team, and brand before considering them for partnership Develop campaigns that simultaneously deliver value for artists and the brand for authentic ambassadorship Avoid major mistakes that many brands make relating to the artist community relating to payment, approvals, and contracting Add further cohesion to campaigns through a focus on storytelling across the PESO (paid/earned/shared/owned) model Assess the ROI of a campaign, based on its targets and KPIs to understand whether it’s a good spend of company resources Deliver concepts and campaigns that go beyond marketing consumer products to impact consumers and the industry in more meaningful ways About Jamal Dauda and Stephen Canfield: Jamal Dauda currently serves as Global Head of Music at WeTransfer. Recognized in 2018 as one of Adweek’s Creative 100, he has spearheaded branded film projects with Bjork, Courtney Barnett & Kurt Vile, Zola Jesus, Fleet Foxes, and many others. Previous to his time at WeTransfer, he worked at Red Bull as their first ever Artist Marketing Manager helping to further diversify their vast music profile throughout North America. Stephen Canfield is an expert in global brand strategy. Currently serving as vice president of marketing for WeTransfer, he oversees global marketing communications, music, arts, education and brand for a platform with more than 40 million monthly active users in 107 countries. He is also known for his tenure as program director for Red Bull Sound Select, an accelerator program for emerging artists leveraging more than 200 yearly events, in-studio collaborations with leading creators, distribution, and marketing to drive organic brand ambassadorship. About Berklee Online: Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) [email protected]   / berkleeonline     / berkleeonline     / berkleeonline   Berklee Online | Online Course | Course Overview | Berklee College of Music | Music Business | Music Marketing: Strategy for Consumer Brands | Jamal Dauda | Stephen Canfield | Bjork | Courtney Barnett | Kurt Vile | Red Bull | WeTransfer