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How to get into Design with Paul O'Brien

Paul is a Design Director at Elmwood, bringing a wealth of experience across 10 years in the industry working for some of the most iconic design agencies globally. Paul has worked on several award-winning projects such as the rebrand of Byron Burgers, which took home several awards in the 2023 including a D&AD Wood Pencil, Silver Award at Pentawards and a Silver Award at the Brand Impact Awards, and has been involved in other industry-leading work for brands such as Skittles, Dolmio, Stella Artois, Kelloggs, Heinz and Pret A Manger. On top of this, Paul has hosted a number of talks, his most recent was on behalf of Pentawards at London packaging Week, which delved into importance and need for a more inclusive industry, discussing challenges encountered by Black creatives, and ways to support the community, making the industry more accessible to those from ethnic minorities.