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Why Should We Hire You?

Career transitions coach Linda Brubaker welcomes attendees to a Career Search Lunch & Learn support group and shares participation tips (active chat, labeling questions and “nuggets,” quick wins, and a LinkedIn recap). Participants describe wins such as securing informational interviews, interviews via networking referrals, and reapplying to reposted roles, with guidance to apply on company sites and use relationship-based outreach. Guest speaker Al Smith discusses how recruiters search (job titles plus keywords) and why candidates must differentiate through branding, LinkedIn optimization (banners, headlines, keywords, skills), and varied “every employment method” materials like QR codes, brochures, portfolios, value proposition decks, and 30/60/90-day plans. He covers networking, referrals, follow-up tactics (email and mailed notes), LinkedIn activity strategies, cautions about AI-generated content, and performs live LinkedIn Boolean searches to show how easily attendees can be found. 00:00 Tech Glitch And Jokes 01:07 Welcome To Lunch Learn 03:18 How Chat Works 04:58 Quick Wins Networking 08:43 Reapplying And Job Search Platforms 10:38 Meet The Guest Speaker Al Smith "The Hired Guy" 14:39 Recruiter Search Basics 17:14 Build Your Personal Brand 19:43 Value Proposition Decks 28:18 Old School Outreach 34:17 Referrals And Follow Up 39:06 LinkedIn Activity Strategy 43:03 AI Tools With Caution 52:28 Live LinkedIn Search Demo 53:52 Tailor Resume Summary 55:37 Recruiter Scan Speed 56:39 ATS Keywords Match 57:21 Boolean Search Demo 59:46 Location Settings Tips 01:02:04 Headline Chum Strategy 01:03:55 Open To Work Debate 01:10:23 Headline Separators Fix 01:12:58 Findability Workshop Tips 01:16:54 Placeholder Current Job 01:20:32 Page One Or Bust 01:31:48 AI Keyword Mining 01:33:43 Wrap Up Next Session #jobsearchstrategies #linkedin #resume #keywords #recruitertips