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Major software products have moved to a subscription business model in the last couple of years - some successfully, some attracting considerable customer backlash. We've seen many indie Mac developers considering it but unsure how to do it, from figuring out and testing the best pricing and billing models to avoiding backlash to managing the technical aspects of running both one-off customers and recurring subscriptions in parallel. To help developers considering that approach, I propose a fireside chat where I would moderate a discussion with several leaders of awesome Mac products who have both strong opinions, and real life experience in that tricky move. Some of them our customers, some of them friends of us - all of them with really interesting, and often different views on the topic. The fireside chat will be moderated by Christian Owens (CEO at Paddle) and joined by Pieter Omvlee (Founder & CEO at Sketch), Max Seelemann (Founder & Head of Development at Ulysses), Oleksandr Kosovan (Founder & CEO at Setapp), Mark Pavlidis (Founder & CTO at Flixel) and Denys Zhadanov (Founder & VP Marketing at Readdle).