Content as a growth engine: how CMOs operationalise for scale скачать в хорошем качестве

Content as a growth engine: how CMOs operationalise for scale

In this conversation, Anu Ramani discusses the current state of content marketing with experts Marty Roberts and Pawan Rao. They explore the challenges faced by marketing teams, emphasizing the need for a strategic approach to content creation rather than a reactive one. The discussion highlights the importance of understanding the purpose behind content, building agility into content operations, and breaking down silos for better collaboration. They also delve into measuring the true impact of content, aligning it with growth initiatives, and the ongoing debate around content gating. The role of AI in content marketing is examined, with a focus on balancing automation with the need for human creativity and authenticity.