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What Makes a Newsworthy Story? 1 год назад

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What Makes a Newsworthy Story?
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What Makes a Newsworthy Story?

Join Channel V Media's Gretel Going as she dives into the art of making a story newsworthy and reveals how companies can capture the attention of journalists in today's attention-starved media landscape. To read more about how to create newsworthy stories, check out our full article at: https://channelvmedia.com/blog/what-m... Key insights you'll uncover from this video: Understanding Newsworthiness: Discover what makes a story captivating to readers and why it's crucial for companies to align their narratives with the interests of their potential audience. Avoiding Common Mistakes: Learn why simply talking about your product isn't enough to engage reporters, editors, and producers, and how you can go beyond basic product pitches. Relevance in Context: See how connecting your product to larger conversations and the goals of your target audience can make your story more appealing to the media. Real-World Example: We discuss our work helping plant-based meat company Meatless Farm enter the U.S. market at a time when well-known brands like Impossible Foods and Beyond Meat already had a stronghold within their categories. Generating Media Interest: Understand that you don't always need a massive initiative to get media coverage. Sometimes, a bold and intriguing idea can spark the conversation needed to get your company noticed. ----- Transcript:  For a story to be newsworthy, it has to be something that people are interested in reading about or interested in knowing about. And by people, usually for a company, it's going to be for audiences that would potentially use their product, their offering or their service. A lot of companies want to just go out there and talk about what they're doing and their product from a media perspective. That's not going to get past reporters and editors and producers. So you need to look for things that make what they do or what, what products they sell relevant within the context of a conversation that's happening in the world or within the context of, you know, what their target audiences are trying to achieve. You have to think like about what are the company's goal? And what stories will help us further them. One company we worked with, it was a plant based meat company. And they were going against like Impossible and Beyond. They were not only entering the U. S. market, they were going against like pretty well liked competitors and category creators. So we had to be extremely creative about, um, how we would get them in the news. And one thing, we came up with this idea of a media narrative where we would just present the idea that maybe instead of calling it the meat aisle at stores, stores should consider calling it the protein aisle. And this is actually a way more controversial idea than you would realize. Um, just because of all of the lobbies out there, but because it was surprisingly controversial, we were able to get broadcast networks to have the CEO on to just think about, um, what this would look like and talk about why it could be a good idea. So you don't always have to have a huge initiative. Sometimes you just have to have like an interesting idea that news networks are willing to talk about with, with your CEO or with your company.

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