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Ahh the 90s gangsta rap's peak, dirt slow cars as ugly as a shaved dog's butt, and colorful gaudy Coogi sweaters. With their kaleidoscopic hues, and intricate designs, Coogi sweaters embodied the early streetwear culture of the 80s and 90s. Worn by influential figures in the hip-hop game and cherished for their luxurious wool craftsmanship, COOGI sweaters carved out a section in the market for themselves, and earned one of the top spots in the hearts and minds of consumers. But as the 2000s rolled in, Coogi took a backseat to the upstart brands that ushered in the Streetwear genre. Ever wonder what happened and what exactly caused the fall? Well let's find out, I'm Nate the Great from TakeFlight214.com and this is the Rise and Fall and Rise Again of Coogi. www.takeflight214.com If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series: What Happened To Crooks and Castles: https://www.youtube.com/watch?v=cD-ia... What Happened To Alife: https://www.youtube.com/watch?v=6PCDS... What Happened To Diamond Supply Co. : https://www.youtube.com/watch?v=uSwr6... What Happened To Billionaire Boys Club/Icecream : https://www.youtube.com/watch?v=BUlyW...