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Retail and hospitality leaders are facing unprecedented pressure - rising labour costs, unpredictable demand and increased expectations around fairness, flexibility and wellbeing. In this on-demand session, William Hill’s Director of Retail Analytics, Joe Leith, joins Phil Coxon, Group MD at ELMO UK, to share how the organisation has moved from reactive scheduling to true workforce transformation across its retail network. Discover how William Hill uses data, real-time insight and AI-assisted forecasting to build fairer rotas, empower managers, support wellbeing and protect margins in a fast-changing retail environment. Joe reveals: How labour costs rising 40% since 2021 forced a new approach Why transformation happens through iteration, not big-bang change How pre-booking leave improved wellbeing and fairness The shift from firefighting rotas to leading people What AI actually delivers: less friction, more adaptability The measurable impact - scheduling time reduced, engagement boosted, shifts planned 8× higher This webinar is essential viewing for retail, hospitality and multi-site leaders looking to build more resilient, insight-led operations. 01:31 – Meet the speakers: Joe Leith & Phil Coxon Introductions and context for the session. 04:15 – What workforce adaptability means at William Hill Joe explains the unique challenges of their retail model. 06:45 – The pressures driving workforce transformation Rising labour costs, wellbeing, regulation and changing customer behaviour. 08:38 – From reactive scheduling to insight-led planning Joe’s early reflections, cultural resistance and the reality of change. 11:18 – How William Hill started the journey (MVP + iteration) Quick wins, small steps and building familiarity for long-tenure teams. 13:38 – Engaging long-serving colleagues & overcoming inertia Why trusted voices matter and how champions accelerate adoption. 14:14 – Using AI & advanced automation to optimise demand How predictive insight helps tailor trading hours and staffing. 15:42 – Building trust in AI: Recommendations vs. decisions AI as an enabler, not a replacement — and overcoming fear. 18:00 – The biggest workforce challenges across multiple locations Cost pressures, customer shifts toward digital, and regional differences. 20:45 – Balancing cost, compliance & care How William Hill empowers shop managers while staying compliant. 24:28 – What fair scheduling really looks like Fairness as a team-defined concept, not a KPI. 26:59 – Planning ahead: Leave, wellbeing & life outside work How advance planning transformed colleague confidence and wellbeing. 29:10 – Freeing managers to lead, not firefight Reducing admin, building ownership, and shifting manager behaviour. 32:25 – AI’s real value: Removing friction Where AI adds value today - and how it will evolve. 35:32 – Decisions managers can now make faster How insight empowers better rota decisions week after week. 37:00 – Measuring change: 8× increase in planned shifts The gradual but transformational impact of insight-led planning. 41:15 – What engagement data & sentiment are showing Continuous improvement, colleague feedback and cultural shifts. 46:34 – The skills future retail leaders need Data literacy, values-led leadership, and turning insight into action. 48:32 – Joe’s advice for leaders starting this journey You can’t brute-force adoption - build trust, championing and shared values. 👉 Want to learn more? Explore workforce transformation at www.rotageek.com #workforcetransformation #workforcemanagement #retailersolutions #retailindustry #aiinretail #datadriveninsights #retailanalytics #williamhill #rotageek