Unreal Engine Digital Showroom Experience | Volvo Car Configurator | Realtime Lumen скачать в хорошем качестве

Unreal Engine Digital Showroom Experience | Volvo Car Configurator | Realtime Lumen

I developed this interactive Volvo digital showroom in Unreal Engine 5.6+, which demonstrates how automotive brands can move beyond static brochures and traditional static images for marketing. Car buyers no longer want to scroll through images. They want to explore, personalize, and experience the vehicle before making a decision. This project showcases how a real-time 3D configurator transforms that journey. What This Digital Showroom Delivers- Inside the experience, users can: Walk around the Volvo in a fully 3D Digital Showroom Switch between exterior and interior camera views Change paint colors and material finishes instantly Customize rims and key design elements Open doors and explore the spaces Experience accurate lighting, reflections, and materials Every interaction updates in real time. No pre-rendered tricks. No static visuals. Why This Matters for Automotive Brands? Luxury and premium car sales depend on emotion, clarity, and confidence. This type of solution helps brands: • Increase engagement time with the product • Reduce friction during decision-making • Present every configuration without physical inventory limits • Support remote buyers through Pixel Streaming • Collect behavioral analytics (most selected colors, most viewed models, session duration) Instead of sending a PDF brochure, brands can send a link to a fully interactive showroom. A real-time Unreal Engine configurator: Delivers cinematic-quality visuals Supports Virtual, Web, PC, and immersive experiences Allows dynamic lighting and environment changes Scales across multiple car models Supports advanced Blueprint logic for modular expansion This makes it suitable for dealerships, global launches, and high-end automotive marketing campaigns. Business Applications- This type of digital showroom can support: • Dealership sales presentations • Auto expos and trade fairs • Online vehicle launches • Investor demonstrations • Training simulations • Digital twin showroom environments It bridges physical and digital retail. Technical Approach- Built in Unreal Engine 5 using Blueprint systems for: Modular part swapping Material and color systems Camera switching Interactive components (doors, interior access) Multi-platform readiness Scalable framework for multiple vehicle models The structure is clean, modular, and expandable — ready to support additional Volvo models or feature sets. The automotive industry is shifting toward immersive digital retail. Interactive showrooms are no longer experimental — they are becoming a competitive advantage. Car 3d models downloaded from Sketchfab: Sketchfab Creator Credits - lazercar If you are exploring immersive sales tools or next-generation configurators for your brand, let’s connect. - Istiak Ahmed LinkedIn: www.linkedin.com/in/istiak-unreal-xr/ Email- istiak.ahmed.vr@gmail.com #car #unrealengine #configurator #digital #showcase #showroom #digitalmarketing