An interview with Amaury Sport Organisation - The rise of mass participation sport events (Part 4/5) скачать в хорошем качестве

An interview with Amaury Sport Organisation - The rise of mass participation sport events (Part 4/5)

Amaury Sport Organisation (A.S.O) organises some of the world’s most iconic sport events, including the Tour de France and the Dakar Rally. The AISTS sat down with A.S.O’s Marketing, Strategy and Business Development Director, Baptiste Kern, in this five part series where we learn about how to meaningfully engage fans, give meaning to an event beyond the sport, to create sponsorship value, tell a story, and how to maintain the balance between tradition and moving with the times. In part 4, Baptiste talks about the boom in mass participation and the differences between how A.S.O treats their mass participation events, such as Mud Day, and their professional race events.