The Value of the Human Insight in Media Strategy with Jonathan Henning -- r/Advertising School скачать в хорошем качестве

The Value of the Human Insight in Media Strategy with Jonathan Henning -- r/Advertising School

Conversation about creativity in advertising often remains exclusively focused on creative output -- the films we make, the billboards we produce, and so on. But creativity is equally important in thinking about where and when to show an ad to someone in our target audience. Jonathan Henning, former strategy director at Wieden+Kennedy and R/GA, shares his insights into what makes a great media strategy in this session of r/Advertising School. ----------------------------------------------------------------------------------------- To learn more about r/Advertising School, feel free to visit www.rAdvertisingSchool.com You can participate in r/Advertising School within the r/Advertising community on Reddit: www.reddit.com/r/Advertising View the assignment corresponding with this lesson here:   / radvertising_school_assignment_8_the_value...