Redecan Perfect10 Redees Case Study скачать в хорошем качестве

Redecan Perfect10 Redees Case Study

Elevating Pre-Roll Excellence: The Redees "A Perfect 10" Campaign! 🌿✨ 🌐 Challenge: @BTI faced the challenge of introducing Redecan pre-rolls, the innovative "Redees," to the market. The goal was clear: create brand awareness by showcasing its unique features and benefits, distinguishing it from traditional pre-rolls. 💡 Solution: Understanding consumer desires for pre-roll products was the first step. BTI identified key benefits of Redees over traditional pre-rolls, giving birth to the "A Perfect 10" campaign. This comprehensive strategy included hero product photography, innovative merchandising, creative design for printed POP materials (tent cards, banners, and t-shirts), retailer support sell sheets, a buzz-worthy video, and a coast-to-coast media plan. 🌟 Result: Launched in January 2021, the "A Perfect 10" campaign crystallized key product benefits into memorable points for both retailers and consumers. The refreshed product branding catapulted Redees into the pre-roll market spotlight, garnering the attention it rightfully deserved. Redees now shines as an unprecedented pre-roll, making waves in the cannabis scene! 🌿🔟 #RedeesPerfect10 #CannabisInnovation #PreRollExcellence #CannabisCampaignSuccess #ElevateYourExperience