#70: Mark Schaefer, Global marketing authority and author скачать в хорошем качестве

#70: Mark Schaefer, Global marketing authority and author

Mark Schaefer is a globally recognized author, keynote speaker, futurist, and marketing strategist, and the voice behind GROW, one of the world’s top marketing blogs. In this episode, Mark shares his career path from corporate marketing to becoming one of the most trusted thought leaders in the industry. He discusses the principles behind his bestselling book Known, why personal branding is more critical than ever in an AI-driven world, and how marketers can stand out by embracing humanity, creativity, and vulnerability. Mark also dives into insights from his latest book, Audacious, and shares what businesses are still getting wrong - and how to future-proof their brands in an era of rapid technological change. Tune in for practical advice on building trust, staying relevant, and winning as a human in the age of AI. 0:01: Why Brand Groupies exists and what this podcast actually stands for 0:56: Who Mark Schaefer is and why his voice matters right now 2:40: A career built on experimentation, not a master plan 4:15: What pushing boundaries looked like before digital marketing was cool 5:39: Curiosity as a career strategy 6:06: Why GROW worked when most blogs failed 7:12: Honesty, vulnerability, and the real cost of being human online 8:35: Why personal story is the only true differentiation left 9:19: The real reason Known works when most branding advice doesn’t 10:15: The moment AI made personal brand non negotiable 11:18: What AI can’t replace and why that’s the point 12:40: Why human made content is becoming elite 14:00: Why Audacious had to be written now 15:25: Why being competent makes you invisible 16:44: The fear that keeps marketing painfully boring 17:57: Why playing it safe is the real risk 18:33: What the most creative people in the world actually do differently 19:14: Creativity without budget excuses 20:38: What brands still misunderstand about being human 21:16: Vulnerability as a competitive advantage 22:44: Why art will always beat automation 24:27: Where to start if you want to be known 25:24: The 18 month mindset most people refuse to adopt 26:21: Why people quit right before it works 27:29: The signs it’s working before the money shows up 28:53: Why speed of change matters more than predicting trends 30:37: Community as the last unfair advantage in marketing 32:42: Experiences that create word of mouth instead of noise 34:28: How AI is rewiring customers in real time 35:49: Why this change isn’t reversible 36:49: How to stay human and relevant moving forward