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For Context: Advertising in a recession | The Current

When times get tough and the money stops flowing, should companies keep advertising? We break down the history of advertising in a recession in the first episode of our new video series, For Context: http://bit.ly/40HZ2vn __________ Visit The Current for more related to recessionary advertising: Three reasons why brands should maintain advertising during a recession: http://bit.ly/3m1tEJe Why U.K. retailers are doubling down on digital ads amid soaring inflation: http://bit.ly/40WeYtJ How Mars is keeping M&M's and Iams at the top of grocery lists: http://bit.ly/3UlxdqF __________ Each week, The Current gives you a rundown of the biggest stories and latest trends from the world of data-driven marketing, including topics like connected TV and the future of identity — all delivered directly to your inbox. Subscribe to the newsletter to get the latest news, trends, and insights shaping the future of digital marketing and programmatic advertising: https://bit.ly/445EVcH