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Did you know there are really only two types of people who buy commercial property? Whether you are looking for a building to run your business out of, or you just want a return on your money, understanding your profile is step one. In this video, we break down the difference between Real Estate "Users" and "Investors." We also compare the risk profiles of the three major asset classes: Bonds, Stocks, and Real Estate, and explain why real estate offers the perfect middle ground utilizing tax advantages like depreciation. Finally, if you want to get into the market but don't want to deal with tenants and toilets, we cover how to invest in real estate without actually owning physical property using REITs (Real Estate Investment Trusts), Syndications, and CMBS (Commercial Mortgage-Backed Securities). 0:00 - 0:24 - Intro: The 2 Types of Real Estate Buyers 0:25 - 1:14 - Profile 1: The "User" (Business Owners & Operations) 1:15 - 1:49 - Profile 2: The "Investor" (Yield & The 4 Key Questions) 1:50 - 3:19 - Risk Profiles: Stocks vs. Bonds vs. Real Estate 3:20 - 4:14 - Why Real Estate Wins: Supply, Demand, and Depreciation 4:15 - 4:59 - Passive Investing: REITs and Syndications (GP/LP) 5:00 - 5:29 - Debt Investing: Commercial Mortgage-Backed Securities (CMBS) 5:30 - 6:08 - Conclusion: Accounting for Real Estate Portfolios