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AIA Singapore is a life insurance company that has an agency force that sets the professional standards for other insurers to measure against and continues to invest in and support it to thrive in the changing multi-channel environment. With the largest network of close to 5,716 and 201 insurance representatives in Singapore and Brunei respectively, it targets to help millions of people live healthier, longer, better lives. With compulsory Institute of Banking & Finance (IBF) endorsed training, the company has 1,315 (23%) IBF certified representatives as of now and is targeting 3,500 (61%) by 31 December 2024. AIA holds the highest number of MDRTs in Singapore for the ninth year with 1,380 qualifiers. Through its MDRT ambassadors, the company motivates, trains and grows its MDRT community. With one in four representatives as MDRT qualifiers, AIA leads the industry in high productivity and commitment to excellence. Recognising the evolving landscape of customer engagement across multiple channels, the company has equipped its representatives with the best-in-class digital tools to provide personalised high-tech and high-touch advice. In 2023, the company upgraded its technological tools. iSMART+ and iPOS+ platforms. The AIA Health360 brings offerings under four major pillars – plan well, protect well, be well and live well – which together, addresses the facets of holistic wellness and provides individuals with a tangible framework in planning for their well-being. In 2023, AIA representatives conducted over 800 worksites in companies and organisations promoting healthy living, health screening and AIA Vitality. It also launched think well in 2023, the region’s first insurer-backed digital mental health solution, in collaboration with WhiteCoat.