Discovering your PERFECT Content Strategy with JT Barnett. | Sweat Equity Ep. 16 скачать в хорошем качестве

Discovering your PERFECT Content Strategy with JT Barnett. | Sweat Equity Ep. 16

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you. Follow JT on everything: TikTok: www.tiktok.com/@jtbarnett IG: www.instagram.com/jtbarnett/ YouTube: ‪@jtbarnett.‬ -------------------- 🔥 WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: https://www.marketingexamined.com/pod... OR email us at podcast@marketingexamined.com -------------------- 💰 SUBSCRIBE on SPOTIFY & APPLE PODCASTS: Get subscribed on your favorite podcasting app: https://www.marketingexamined.com/pod... 📈 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 -------------------- CHAPTERS: 00:00:00 Introduction, JT's Prediction for Brands in 2024. 00:05:56 How to scale your content once you find a successful format. 00:08:07 How do you match Creators with Brands? 00:12:54 How has JT's Business evolved as TikTok has evolved? 00:16:05 Building an All-Star Content Team. 00:27:08 The importance of your WHY when deciding to make content. 00:31:53 How do you find your content pillars? 00:37:41 The 3% Rule applied to content. 00:42:31 Why brands NEED to think about SERIES for their content.