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Here we explore the challenges of building a new product and what should be your expectations from your software teams. These notes will help you be aware and cautious while building and getting your product out. Often many founders are in a rush to get their products out. In doing so, there will be many pitfalls that they will have not anticipated early on. One such mistake is choosing to work with a misaligned software development partner. 00:00 Heart vs Mind 02:29 Software vendors enabling innovators 05:15 Learning to Build 07:56 Innovators are getting lost! 10:51 Specialising product development 12:12 Product vs Software 15:36 Who is the right software vendor? 19:25 What to build first? 23:22 Issue of awareness 27:35 Software vendor litmus test 30:12 Software teams MUST do these! 34:12 Flexibility of architecture 36:55 Power of disagreement 38:11 Don’t lose money 39:45 Making knowledge accessible