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If you're trying to grow a profitable lawn care business, client selection is just as important as pricing. In this video, I’m breaking down 5 types of clients you need to stop serving immediately if you want to increase revenue, protect your margins, and scale your operation without burnout. Whether you're a solo operator or managing multiple crews, understanding how to optimize your client portfolio is key to building a sustainable business. From route efficiency to customer behavior to lifetime client value, this video dives into the strategic side of client management most lawn pros overlook. 🧠 Topics Covered: Maximizing profit through strategic client selection Identifying low-value vs. high-margin customers Route density and operational efficiency The hidden cost of one-off jobs (Looking at you, Pensacola Contractors Group…) How to position your lawn business for growth and freedom Build a $100,000 Solo-Lawn Business in 1 Year: https://www.turfprosacademy.com 🚀 Want One-on-One Coaching to Grow Your Lawn Care Business? Book a 1-hour coaching call with me and get personalized strategies to improve your business and increase profits! My time slots are limited, so scoop them up in advance! 🔗 Schedule Your Call Here: https://calendly.com/floridaturfpros/... I'm proud to partner with these wonderful companies: ⚡️ Yardbook schedules, invoices, and organizes my entire business: https://www.yardbook.com 📈 Moasure is the most accurate and efficient way to measure complex areas: https://moasu.re/FloridaTurf 💰 Gusto is the EASIEST most AFFORDABLE payroll service available: Receive $100 OFF here: https://gusto.com/d/jonathan12bbc222 MY STORY: I started Florida Turf Pros in 2017, and my lawn business changed my life. I control my own schedule, control my own income, and I am proud of what I have built; a business that supports me, my family, and several employees. If you are a lawn care or landscape business owner, this channel will be a valuable resource for you. This really is a great industry to be in, and I hope that by sharing my journey it will help you too. -Jonathan C. Christian #lawncarebusiness #lawnbusiness #floridaturfpros #howtostartalawnbusiness #sololawnbusiness