Скачать с ютуб The likeability gap: Rohit Bhargava at TEDxBayArea в хорошем качестве

The likeability gap: Rohit Bhargava at TEDxBayArea

The Likeability Gap For years we have put belief at the top of the pyramid when it comes to changing minds and attitudes. If we could just get someone to BELIEVE differently, we say, then we might be able to change how they behave. Yet recent science shows us that over and over again people make decisions based on their emotions and not logic. They blindly follow their habits and when asked to describe their actions or behaviours, they consistently fail. What if belief wasn't everything? What if there was something else guiding our decisions ... something more basic? In this talk, award winning marketer and author Rohit Bhargava will share fascinating new science combined with remarkable stories from around the world that prove when it comes to what makes us ultimately decide to act (or not) - personal relationships and the simple metric of likeability trumps everything else. About Rohit Bhargava Rohit Bhargava is a marketing expert and author of the highly anticipated new book Likeonomics. His specialty is helping organizations bring more humanity to their business through social media, storytelling and more visionary leadeship. As a member of the Global Strategy & Planning group at Ogilvy he advises some of the world's largest brands on marketing and communications strategy. His personal blog, Influential Marketing, has been viewed by more than 1 million readers and is recognized as one of the top marketing blogs in the world. His first book Personality Not Included was a global marketing bestseller and was translated into 9 languages. He is proud of his reputation as a "nonboring" keynote speaker, but prefers to be known as an approachable (and likeable!) guy. Rohit also teaches Global Marketing at Georgetown University in Washington DC, where he lives with his wife and two young sons. His personal email is [email protected] and he looks forward to hearing from you! "This independent TEDx event is operated under license from TED." About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) About TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.