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One Dress, Many Ways to Wear It: Hair and fashion feat. Geri Hirsch

Getting plenty of bang for your style buck—and looking glam in the process—is the name of the game in Joico's exciting, new Drab to Fab Webisode starring International Creative Director, Damien Carney, and celebrated fashion blogger, Geri Hirsch of BecauseI'mAddicted.net. With a simple-but-luxe sheath dress and utterly conditioned, shiny hair in the limelight, our pros weave their fashion-and-beauty magic—showing you how to transform your look from evening to easy in a matter of minutes. "Think of the dress and hair as a springboard for options," says Carney of the look that morphs in minutes.