MalikMakesSense: Social Media Marketing Ch.5 – Tactical Planning & Execution скачать в хорошем качестве

MalikMakesSense: Social Media Marketing Ch.5 – Tactical Planning & Execution

Welcome back to MalikMakesSense, where social media marketing strategies turn into clear, actionable playbooks! In this episode, we cover Chapter 5: Tactical Planning and Execution from Social Media Marketing (5th Edition) by Tracy L. Tuten. This chapter focuses on the “how” of social media marketing—transforming strategy into real-world actions, content, and workflows. 🛠️ In This Video You’ll Learn: The five core tactical planning questions: Why, Who, Where, What, and How What makes effective social media tactics (interactive, targeted, value-driven, authentic) Tactical actions like crowdsourcing, seeding, gamifying, incentivizing, and contributing How to build content pillars using the PILLARS framework The Hero, Hub, and Hygiene content strategy model How content atomization maximizes reach by repurposing content Why editorial calendars are critical for consistency How a professional social media workflow operates Common tactical mistakes marketers must avoid 💡 Key Takeaway: Great social media marketing doesn’t happen by accident. Tactical planning turns ideas into execution—using structure, content systems, and teamwork to deliver consistent value. 🎓 Perfect For: MKT 3800 students Marketing, communications, and digital media majors Brands and creators learning how to execute social media strategies effectively 📚 Textbook: Social Media Marketing (5th Edition) – Tracy L. Tuten | SAGE Publishing #MalikMakesSense #SocialMediaMarketing #MKT3800 #TacticalPlanning #ContentStrategy #ContentPillars #DigitalMarketing #SocialMediaWorkflow #EditorialCalendar #MarketingExecution #CreatorEconomy #CollegeLearning social media marketing, tactical planning, MKT 3800, MalikMakesSense, social media execution, content pillars, PILLARS framework, hero hub hygiene, content atomization, editorial calendar, social media workflow, digital marketing tactics, content strategy, marketing execution, social media manager, content creator workflow, brand marketing, online marketing class, marketing students, social media best practices