Building Cannabis Brands: Start to Finish Line скачать в хорошем качестве

Building Cannabis Brands: Start to Finish Line

As a cannabis business in a brand-loyal industry, the top reason to consider building your brand is to maximize return on a good idea. Why? Because cannabis is big business. And its growth shows no signs of slowing, which means your brand is up against heavy competition. So how do you stand out and drive business? Join our panel of experts to answer this question and learn: • How to ensure compliance: key areas to address • Navigating the FDA/FTC • Securing Certification dossiers • Marketing messages • Cross channel communication & strategy • PESO Model (Paid, Earned, Shared, Owned) • Gearing your messaging to your audience • Paid opportunities/advertising • How to develop a mission that is authentic and scalable • Loyalty programs • A digital footprint • A protected IP portfolio Meet Your Speakers Duree Ross, Founder, Duree & Co Diana SanMiguel, Co Founder, Canna Curious Magazine Sean Coyle, Partner, Fox Rothschild LLC Elise McDonough, Brand Manager, Binske Eric Hammond, CEO, Highsman Kendra Stocking, Vice President of Sales, Old Pal