How Businesses Make Money: Value Creation and Capture Explained (Business Basics) скачать в хорошем качестве

How Businesses Make Money: Value Creation and Capture Explained (Business Basics)

EPISODE TWO - Today we define what 'value' is in a business, and we take a deeper look at how businesses identify, build, and deliver value that customers truly care about. Main terms discussed are value creation and value capture. I also break down the real driving factors behind customer value, why some companies succeed while others fall behind, and how value impacts everything from pricing to customer loyalty. Whether you're a student, entrepreneur, or just curious about how business works, this video explains the core ideas and business fundamentals in simple, practical terms. We’ll explore examples, case studies, and what every companies must understand to stay competitive. If you’re following the ATB Podcast, this episode builds on what we covered previously and helps you connect the dots between value creation, customer needs, and long-term business success. 0:00 Introduction 0:47 What is value? Benefits over costs 3:25 What is value creation? Identifying benefits desired by customers 5:40 How companies create value in a competitive market 8:16 Starbucks and customer loyalty 10:32 What is value capture? Pizza example 14:38 Other examples of value capture 16:27 Conclusion 📌 New episodes weekly. 📚 Subscribe for more business fundamentals, strategy breakdowns, and real company case studies. Thanks for listening to the ATB Podcast!