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6 Coffee Brands Aussies Should Avoid (And 4 Hidden Gems!) That “coffee” in your fridge or cupboard might not be what you think it is. Not because it’s illegal or unsafe. But because labels, formats, and marketing often create a gap between what you assume you’re buying—and what’s actually in the bottle, pod, or jar. In this report, we break down the biggest patterns showing up across Australian supermarket coffee: • “Coffee drinks” where coffee is a tiny percentage • Branding that borrows trust from cafés and premium cues • Convenience formats that hide roast dates, origin, and grind age • The quiet trade-offs: freshness, transparency, cost-per-cup, and waste Then we switch gears and show the “hidden gems”—the options that hold up better under scrutiny because they’re easier to verify and less dependent on vague marketing. By the end, you’ll know: ✅ the 15-second “ingredient order” rule that changes how you read labels ✅ why “coffee drink” wording matters ✅ why pods are convenient but come with hidden trade-offs ✅ how to pick better coffee without spending boutique money If you want more Australian consumer investigations—supermarket fine print, brand tactics, and what the labels really say—subscribe to @cw.au-25 More reports coming. ⏱️ TIMESTAMPS 00:00 – Intro: The Coffee Aussies Think They’re Drinking 00:13 – Authority: How Australian ingredient lists work (FSANZ rule) 00:26 – #6 DARE 02:05 – #5 Ice Break 05:16 – #4 Starbucks bottled coffee drinks 07:35 – #3 Nescafé (mainstream instant) 10:02 – #2 Moccona 11:18 – #1 L’OR Pods 13:52 – Why supermarket coffee keeps getting away with this 14:51 – How to judge coffee without guesswork 15:23 – 4 Hidden Gems (smarter picks) 18:26 – Final word: The Rule of Three BASIC LINKS (Official & Public Sources) • FSANZ — How to read a food label (ingredient order rule) https://www.foodstandards.gov.au/cons... Retail product information (ingredients & product details) • DARE products (official) https://www.dareicedcoffee.com.au/pro... • Ice Break range (official) https://www.icebreak.com.au/our-range/ • Woolworths search: Starbucks iced coffee (retail listings) https://www.woolworths.com.au/shop/se... • Nescafé Australia (official) https://www.nescafe.com/au/ • Moccona Australia (official) https://www.moccona.com/au/ • L’OR Espresso AU — recycling info (official) https://www.lorespresso.com.au/recycling • Campos Coffee (official) https://camposcoffee.com/ • Pablo & Rusty’s (official) https://pabloandrustys.com.au/ • Seven Seeds (official) https://sevenseeds.com.au/ • CHOICE (independent consumer organisation) https://www.choice.com.au/ Disclaimer This video is general information only and is not medical or dietary advice. Always check current labels, ingredients, allergens, and suitability for your personal needs. If you have medical conditions or dietary requirements, consult a qualified health professional. Disclosure This video is not sponsored by any brand mentioned. Commentary is based on publicly available product information, official sources, and general label-reading principles. Product ranges and formulations can change—always verify current packaging and official updates. Any consumer reviews referenced are opinions. #coffee #australia #supermarket #foodlabels #consumerawareness #coffeebrands #icedcoffee #coffeepods #instantcoffee #aussieshopping