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What if growing your business didn’t mean selling your soul, manipulating your audience or burning yourself out in the process? In this episode of Own Your Time, I’m joined by Marissa Guthrie, anti-capitalist business coach, values-led entrepreneur and author of the upcoming book The Reluctant Capitalist - for one of the most honest conversations we’ve had on the podcast. We talk about why hustle culture is failing small business owners, how capitalism quietly shapes our relationship with time, money and worth plus what it really looks like to build a business that feels good, not just one that looks good on paper. If you’ve ever felt like the online business world doesn’t quite fit you…this episode might be the permission slip you didn’t know you needed. 🎧 In this episode, we cover: 00:00 – Why hustle culture isn’t working anymore 02:00 – What “anti-capitalist business” actually means 05:30 – Scaling small as a radical (and sustainable) choice 09:00 – Why time is your most fragile business resource 12:30 – Buying back time vs chasing more money 17:00 – Ethical, fair & fearless pricing (without guilt) 22:30 – Why under-pricing is not generosity 27:00 – Building social justice into your business model 31:00 – Ethical marketing without shame, fear or urgency 37:30 – Re-imagining success beyond hustle & growth 42:00 – Where to start if you want to do business differently 48:30 – Final reflections on time, values & building a business that supports your life 🧠 Key takeaways from this conversation: ✔ You don’t need to burn out to be successful ✔ Pricing ethically starts with meeting your needs ✔ Time and energy are more valuable than endless growth ✔ Scaling small can be a powerful, intentional choice ✔ Ethical marketing is about resonance not pressure ✔ Your business should support your life, not swallow it whole 📌 Resources mentioned: Marissa Guthrie Coaching – https://www.marissaguthriecoaching.com Free masterclass on ethical, fair & fearless pricing – available via Marissa’s website Substack: The Reluctant Capitalist Upcoming book: The Reluctant Capitalist (coming soon) 📱 Connect with me: Instagram – / sarahstewart.co.uk LinkedIn – / sarahstewartglasgow #OwnYourTime #EthicalBusiness #AntiHustle #TimeManagement #SolopreneurLife #EthicalPricing #ValuesLedBusiness #BurnoutRecovery #SarahStewart #MarisaGuthrie