852 Reboot HK (E13) - Ashley Dudarenok, Alarice & ChoZan скачать в хорошем качестве

852 Reboot HK (E13) - Ashley Dudarenok, Alarice & ChoZan

“Hong Kong really needs to reinvent itself! Remember that, in 2020, you need seven business models in order to survive long-term.” Born in Vladivostok, “the Russian Far East”, Ashley Galina Dudarenok moved to study Chinese in Chongqing at the ripe old age of seventeen. She turned down Singapore for a job in public relations in Hong Kong in 2010 and launched her own digital marketing agency in 2011. In just ten years, she has grown into a serial entrepreneur, founding Alarice (Chinese social media agency) and ChoZan (training and membership platform for China-focused marketers), and is credited with being a “LinkedIn Top Voice” in 2019. Ashley loves sharing her passion for China, marketing and leadership on her vlog, AshleyTalks.com. and has written several books on the subject. We discuss the rapid evolution of social media in China, from the early days of celebrity blogs in 2005 to the “Great Wars of Weibo” in 2009. Ashley believes that “location is not important” when building a team to market into China, as long as you hire a capable Chinese team who can capture knowledge on the ground and curate trends in the fast moving world of social media. Like many China watchers who’ve moved to Hong Kong, she has a very practical outlook on the future of this bustling city, “Hong Kong needs to rethink the relationship with mainland China and how business is going to proceed. Retail and tourism are going to suffer.” On the other hand, she foresees that “many more Chinese companies are going global and relocate to Hong Kong” for this purpose. A deep believer in the power of positive thinking, Ashley has recently launched a new programme, called “FIRE🔥”, representing energy, transformation and connection to your personal power and inner strength. Sign up here: https://www.firebyashley.com/ Connect with Ashley via LinkedIn:   / ashleygalina   Follow her shows on YouTube:    / ashleytalkschina   #852RebootHK - Episode 13. Recorded on Zoom on 27th March, 2020 [Many thanks to Kason Law for the video editing]