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The importance of tight branding and how Material Lust has absolutely mastered it. For my first interview, I'm speaking with Material Lust, the New York-based duo that has an incredible brand identity, which is something that is absolutely paramount to having a successful art and design studio. I wanted to sit down with them and get their insight on how they built Material Lust, and are now creating a second business titled Orphan Work. Let's listen in on the conversation I had with Christian and Lauren, at their New York showroom and loft where ML is currently operating out of. @materiallust www.material-lust.com Produced and Directed by VOIID Studio Music by Beacon