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Grafana Labs' Jen Villa shares the latest insights into how organizations are rethinking their observability strategies — with cost now taking center stage. This video covers: Why 74% of observability professionals rank cost as the top selection factor for new tools How OpenTelemetry is giving teams a crucial "insurance policy" against vendor lock-in The hidden costs of complexity, overhead, and signal-to-noise issues Real-world success stories where smarter observability cut costs and boosted reliability 📘 Chapters: 00:00 - Introduction: Meet Jen Villa and the Observability Survey 00:51 - Cost: The Top Selection Criteria for Observability Tools 01:45 - Why Costs Are Spiraling in Observability 02:41 - Observability Spend: How Much Are Organizations Paying? 03:45 - Different Perspectives on Cost 04:44 - OpenTelemetry: Freedom from Vendor Lock-in 05:52 - Hidden Costs: Complexity, Overhead, and Noise 06:53 - Signal-to-Noise Problems and Downtime Risks 07:49 - Introducing Adaptive Telemetry to Cut Costs and Noise 08:44 - Observability as a Business-Critical Function 09:57 - Real-World Wins: Saving Time, Money, and Uptime Relevant links: 📊 Dive deeper into the data: https://play.grafana.org/d/feg4yc4qw3... 🔗 Full survey results: https://grafana.com/observability-sur... ☁️ Grafana Cloud is the easiest way to get started with Grafana dashboards, metrics, logs, and traces. Our forever-free tier includes access to 10k metrics, 50GB logs, 50GB traces and more. We also have plans for every use case. Sign up: https://grafana.com/get/?src=yt&mdm=s... ❓ Have a question that isn't related to this video? Check out the Official Grafana Community Forums and ask your question or find your answer: https://community.grafana.com/?src=yt... ----- 👍 If you found this video useful, be sure to give it a thumbs up and subscribe to our channel for more helpful Grafana videos. 📱 Follow us for the latest and greatest on all things Grafana and our other OSS projects. X: / grafana LinkedIn: / mycompany Facebook: / grafana #Grafana #Observability #OpenTelemetry