An Introduction to Branded Content - Ep. 1 "What is Branded Content?" скачать в хорошем качестве

An Introduction to Branded Content - Ep. 1 "What is Branded Content?"

Is it possible that the Internet will outrun TV in the race for being our primary source of entertainment and information? Perhaps this has already happened? Can quality online content build a relationship between consumer and brand? The answer to all of those questions is “Yes!” More and more companies are investing in building communities of followers around their YouTube channels and Facebook pages. This has increased the need for compelling content to regularly engage those followers and ultimately turn them into customers. This film is a short introduction to what we do at Virtual Brain – namely, content marketing, also known as ‘branded content’, or even more specifically, BRANDED VIDEO CONTENT. It’s an important marketing tool that has radically changed the communication strategies of companies like Lego, Coca Cola, Puma, Red Bull and Mazda, and is consistently gaining new advocates. These brands think of their customers like television stations about their viewers, i.e. putting their audience’s needs first. Through social media channels, they regularly deliver video content that inspires, educates, entertains, and answers questions important to consumers. Most importantly, this content is consistent with those brands’ values. Virtual Brain is a creative agency that works with brands in creating custom branded content, as well as in building loyal viewership for media channels like YouTube and other social platforms. Let us help tell your story!