Ep. 80: Turning Strangers Into Fans with Thomas Sticha скачать в хорошем качестве

Ep. 80: Turning Strangers Into Fans with Thomas Sticha

Your content is only getting views from your friends, your family, and the bands you are playing with. If that sounds familiar, this conversation will help you think more clearly about why strangers are not sticking and what needs to change at the brand and strategy level. This week on Secrets From The Scene, I sit down with Thomas Sticha, a Saint Paul artist with a background in product marketing, branding, and websites. Thomas toured as a keyboardist before going solo, and he recently started Country-oke, a live band country karaoke night that turns casual participation into community. We focus on principles and mindset more than step-by-step tactics: how to frame your brand, how to think about cold audiences, and how to design touchpoints that make sense. In this episode, we get into: What “brand” actually means for an artist: promise, personality, proof Cold audiences versus warm audiences and where to spend your energy Why the first three seconds matter conceptually, even when tactics change Your website as an offer with one clear action, not a brochure Country-oke as a low-friction way to create new touchpoints and capture attention Thomas’s path from touring keyboardist to front person and what shifted in his message What you will learn: A simple way to articulate your brand promise so a stranger understands you How to judge social content for cold reach without chasing every trend How to make your homepage support one goal and reduce confusion How community-driven ideas like Country-oke can support your artist project For musicians: If you are getting views but not fans, this episode offers a cleaner mental model for brand and audience building. No templates, just a practical way to think about what you are promising and how a stranger encounters it. Full show notes, links, and mentions: https://secretsfromthescene.com/80 00:00 Introduction and Guest Introduction 02:06 Thomas Sticha's Musical Journey 05:26 Transition to Solo Career 10:11 Building a Brand and Social Media Strategy 12:29 Understanding Warm and Cold Audiences 16:06 Engaging Content for Cold Audiences 21:29 Challenges and Strategies in Music Marketing 26:38 Branding and Content Creation Tips 35:45 Balancing Content for Different Audiences 41:22 Navigating Content Creation and Personal Preferences 42:33 The Reality of Marketing and Time Management 44:31 Survivor Bias in the Music Industry 47:29 The Subjectivity of Art and Music 53:44 The Challenges of Discovering New Talent 55:30 The Music Industry's Business Model Analogy 01:10:46 Country Oake: A New Venture 01:17:30 Final Thoughts and Upcoming Events Interested in working with us on your next song? 🧰 https://helvigproductions.com/letscon... Connect with the Guest 🔗 https://www.thomassticha.com/ 🔗   / sticha   🔗   / thomassticha   Featured Song 🎧 https://open.spotify.com/track/1BHXfV... 👀 ‪@stichathomas‬ Connect with me! ✉️ Subscribe to the newsletter: https://secretsfromthescene.com 📷 Connect on Instagram: @secretsfromthescene 🕺 Connect on TikTok: @secretsfromthescene 📺 Subscribe on YouTube Let me know how I'm doing! 📬 Send me a message: [email protected] 💬 Suggest a guest or topic: [email protected] 🧡 Like and Subscribe ✍️ Leave a comment 🎙️ Brought to you by: https://helvigproductions.com Production, videography, and coaching to help you sound your best, tell your story, and promote your music. Think of us like your extra bandmate, 100% focused on helping you create something special that you and your fans will enjoy for a lifetime.