Evolution of Branding Strategies in the Digital Age | Jonty Fisher | TBCY скачать в хорошем качестве

Evolution of Branding Strategies in the Digital Age | Jonty Fisher | TBCY

S5 E547 Jonty Fisher, Senior Vice President, Publicis Groupe Africa 00:35 - About Jonty Fisher 00:57 - Tell us about your journey. 02:28 - What are the most common mistakes brands make in their marketing strategies? 06:34 - How have you seen technology changing the brand engagement that you are driving for customers? What is the role of social media? 10:06 - How do you see AI changing the landscape of marketing and advertising? 15:38 - What are some of the biggest challenges that brands face in maintaining relevance with so many differently segmented customers? 19:29 - How has the importance of sustainability impacted branding strategies in recent times? 22:36 - Can you share an example where you transformed a brand's identity to meet evolving demands from the market? In this episode, Jonty Fisher, the Senior Vice President of the Publicis Groupe Africa delves deep into the evolution of branding strategies in the digital age, providing a comprehensive overview of the shifting landscape. As a seasoned marketer with extensive experience, Fisher's insights offer valuable perspectives on how brands adapt to the demands of today's digital ecosystem. Through this dialogue, we explore key themes such as leveraging technology, navigating consumer behaviour, and the critical role of authenticity in modern branding. About Jonty Fisher - Jonty is the Senior Vice President of the Publicis Groupe Africa. He has led strategic thinking and guided execution work across brands such as Heineken, PepsiCo, Jack Daniels, Adidas, and many more. Enjoyed this podcast? If you learned new insights about marketing and branding strategies in today’s era, subscribe and share them with friends! Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we'd love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus. Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm. You can find us at: Website: www.tbcy.in Instagram: http://bit.ly/3HO7N06 Facebook:http://bit.ly/3YzJOaD Twitter: http://bit.ly/3wMBOXK LinkedIn:   / tbcy   YouTube: http://bit.ly/3jmBqfq Chingari: https://chingari.io/tbcypodcast Moj:http://bit.ly/3wOrmPv Josh: http://bit.ly/3WWP0nB Thanks for listening! #branding #strategy #digital #Africa #marketing #AI #ArtificialIntelligence #journey #technology #SocialMedia #sustainability #Africa #Publicis