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Some vendors and third-party services need to allowlist the IP addresses of incoming HTTP requests. By default, Google Tag Manager server containers use a rotating range of IP addresses, and allowlisting all of them makes no sense. The Simmer Community question we'll be looking at today is this: "How do I assign a static IP address to the outgoing requests from my server-side Google Tag Manager container?" This is not a light-weight topic. We're diving deep into the bowels of cloud networking. You'll learn about virtual private clouds (VPCs), about network address translators (cloud NAT gateways), about subnetworks, about serverless connectors, and we'll shed some extra light on load balancers and request debugging. Ultimately, you'll end up with a setup that allows you to assign a static IP address to a subset of requests collected by the server-side endpoint. Just note that setting up the VPC pipeline comes at a cost. You'll need to weigh whether the cost is worth it or whether you should work with a different vendor or a different connected system that doesn't require IP allowlisting. You can read a more comprehensive walkthrough together with screenshots and additional resources here: https://www.teamsimmer.com/2023/11/21... KEY MOMENTS 00:00 Intro 00:17 The question we'll be discussing in this video 00:23 The use case for static outgoing IP addresses 01:44 Architecture overview of a load balanced service cluster 02:43 Introducing the virtual private cloud (VPC) 04:43 Overview of what we'll build in this guide 06:05 Create a new VPC subnetwork for the pipeline 07:54 Create a new serverless VPC access connector 09:19 Reserve an external static IP address 10:10 Create the Cloud NAT gateway 11:45 Create a new Cloud Run tagging server 14:06 Edit the load balancer to route traffic to the new Cloud Run service 17:15 Test the whole setup 19:20 Final thoughts RESOURCES ⭐ Load balancing in Cloud Run (Simo Ahava's Blog) https://www.simoahava.com/analytics/c... ⭐ Custom template to log the outgoing IP address https://gist.github.com/sahava/6aef5f... ⭐ Stape Data Client https://stape.io/blog/sending-data-fr... LINKS 🔗 Simmer Newsletter https://www.teamsimmer.com/newsletter/ 🔗 Simmer Blog https://www.teamsimmer.com/blog/ 🔗 Server-side Tagging In Google Tag Manager (online course) https://www.teamsimmer.com/all-course... 🔗 Standard Deviation Podcast https://standard-deviation-podcast.si... 🔗 Technical Marketing Handbook Podcast https://www.teamsimmer.com/tmh-podcast/ CONNECT WITH US 🔔 Twitter / team_simmer 🔔 LinkedIn / simmeroy 🔔 Instagram / team.simmer #server-side #googletagmanager #marketing #measure