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Search is changing faster than ever. In this keynote from Search Atlas Live, Founder and CTO Manick Bhan shares brand-new research from 15,000+ websites and 50M keywords, breaking down how AI Overviews, Large Language Models (LLMs), and new authority metrics are reshaping SEO. From Google’s evolving ranking factors to practical frameworks for LLM optimization, this talk blends case studies, experiments, and data-driven insights to show exactly what’s working in 2025 and beyond. ⏱ Timestamps 00:06 – Introduction & growth results 01:30 – Search engine landscape: Google, Bing, ChatGPT differences 02:15 – AI Overviews growth trend visualization 03:45 – 50M keyword AI overview study: what queries are affected 05:20 – Why transactional queries remain protected 07:30 – Platform performance results: +50% impressions, +25% traffic 08:45 – Tracking the exact moment OTTO deployment impacts rankings 10:15 – Module analysis: alt text, schema, meta keywords, canonicals 11:30 – Canonical links as quality signals 13:00 – Case study: orthodontist agency with 152 sites 14:30 – LLM optimization framework introduction 15:45 – How LLM queries reshape the models themselves 17:00 – The 5 layers of LLM optimization: Indexability, Visibility, Sentiment, Accuracy, Bias 18:15 – Snackachussetts experiment: testing AI fact-checking limits 20:30 – Why real-time fact-checking is expensive for LLMs 22:00 – LLM case studies: 5.5x conversions from LLM traffic 24:30 – Data corpus inclusion strategies (Common Crawl, Wikipedia, aggregators) 26:45 – Proprietary data licensing deals with LLMs 28:00 – The Pile & academic data in training sets 29:15 – RAG (Retrieval-Augmented Generation) across ChatGPT, Claude, and Bing 30:30 – $50K/month cost of accurate LLM visibility tracking 32:00 – IndexNow integration: +160% visibility boost 33:30 – Semantic optimization strategies (consensus data, FAQs, Content Genius) 35:15 – Launch of Content Genius for semantic trust 37:00 – Authority metrics analysis: Domain Power vs DA/DR 39:45 – Statistical proof: topical dominance explains 30% of rankings 41:30 – Link building strategies for LLMs (guest posts, PR, outreach) 43:15 – Affiliate success story: six figures from one optimized article 44:00 – Reddit strategy framework for LLM visibility 45:30 – Limitations: shadow banning & moderation on Reddit 46:00 – Conclusion: integrating LLM strategies into agency workflows Try OTTO, the World's First SEO AI Tool (For Free) : https://searchatlas.com/otto-seo/ Become a Search Atlas Affiliate: https://affiliates.searchatlas.com/ Discover ALL our Search Atlas Case Studies: https://searchatlas.com/case-studies/ Grab our FREE 30 DAY OTTO SOP: https://searchatlas.com/lp/otto-sop/ Join our agency owners community: / seotheorybysearchatlas #SearchAtlas #SEO #DigitalMarketing #AI