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Step into the world of cannabis cultivation with our guest, James Cunningham, the brains behind Fog City Farms. Get ready to master the art of vertical cannabis cultivation as James shares his journey from single-tiered farming to a double-tiered system. We'll dive into Fog City Farm's mission and explore why more cannabis brands are moving indoors. As James takes you through the science behind lighting and plant genetics, you'll gain a unique perspective on how vertical space and environmental control can revolutionize cultivation practices. As a result of experimenting with different farms, James' experiences are rich with invaluable insights. As the episode unfolds, we tackle the complexities of the cannabis market, discussing the oversaturation of California's cannabis industry and its impact on legacy growers. Unpack the challenges of building a vertically-stacked farm, the importance of airflow control and how auto-flower development affects price points. Finally, we tackle the intricacies of post-harvest processing and the locations where you can find Fog City products. James' advice for industry newcomers is a must-hear for anyone considering a plunge into the world of cannabis cultivation. Get ready for a knowledge-packed episode you wouldn't want to miss! *Medical cannabis is for certified/qualifying patients only. Must be at least 18 years old to view content. 🎤 AVAILABLE AS AUDIO: https://cultivationelevated.captivate... KEY TAKEAWAYS –––––––––––– 00:00 - The current state of cannabis cultivation 12:13 - Developing a practical LED lighting plan 17:59 - Challenges and innovations in the space 28:53 - Over-saturation of California's cannabis market 42:38 - Post-harvest processing best practices MEMORABLE QUOTES –––––––––––– "Let's do a smaller, more controllable footprint and build a brand around this thing. That was really the idea behind Fog City Farms." "As long as we just stay true to ourselves and create a following for our culture and our main staples as a brand, which are quality and consistency, you can rely on us." "The only way to find security in the market in California is to build a brand, and in order to build a brand, you have to have a very consistent production, and that's why we went indoors." CONNECT WITH FOG CITY –––––––––––– Fog City Farms: https://www.fogcityfarms.org/ Facebook: / fogcityfarms Instagram: / fogcityfarms YouTube: / @fogcityfarms937 Twitter: / fogcityfarms1 ABOUT CULTIVATION ELEVATED -------------------- If you are a grower or owner looking to optimize your existing or new cultivation facility or anyone looking to cultivate more in less space, then this is the show for you. Each week, join Host Michael Williamson as he travels across the country, to explore the world of vertical farming and the future of cannabis and food production through his conversations with leading industry operators, growers and executives who are demonstrating success and resilience as growers and cultivators. Each episode provides stories and key insights that will inspire and show you first-hand, how each of these companies have overcome challenges, and found their own path to success. Brought to you by Pipp Horticulture. ------ SUBSCRIBE & FOLLOW: Spotify: https://open.spotify.com/show/1bwsOgN... Apple: https://podcasts.apple.com/us/podcast... GET A FREE GROW CONSULTATION BELOW: https://pipphorticulture.com/contact/ ------ About Pipp Horticulture: Pipp Horticulture is the leading space-saving mobile indoor vertical grow racking systems provider. All Pipp Horticulture products are made in the USA and easily integrate with other essential grow equipment like lighting, irrigation, drainage, and airflow systems. Reduce vertical farming costs with Pipp Horticulture’s high-density Mobile Vertical Grow Rack Systems. Pipp Horticulture Website - https://pipphorticulture.com/ Pipp Horticulture - Facebook - / pipphorticulture Pipp Horticulture Instagram - / pipphorticulture Pipp Horticulture LinkedIn - / 18333737 Pipp Horticulture Pinterest - / pipphorticulture Pipp Horticulture Twitter - / pipphort ---- #PippHorticulture #Cultivation #VerticalFarming #GrowMore #IndoorGrow #IndoorGrowing #UrbanFarming #IndoorVerticalFarming