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A major controversy has erupted in Karnataka following the appointment of actress Tamannaah Bhatia as the brand ambassador for Mysore Sandal Soap, a heritage product owned by the Karnataka government. What initially looked like a routine branding decision has now turned into a political and cultural debate, with Kannada organizations and opposition parties questioning why a non-Kannada actress was chosen over local heroines. Mysore Sandal Soap is not just a commercial product but a cultural symbol with decades of legacy in Karnataka. Critics argue that the brand represents Kannada pride and should have featured a local face. Names like Pooja Hegde, Rashmika Mandanna, Srinidhi Shetty, and Rukmini Vasanth are being widely discussed on social media as potential alternatives, intensifying the debate. The Karnataka government, however, has defended its decision, stating that the move was purely business-driven. Officials revealed that only 12–18 percent of Mysore Sandal sales come from within Karnataka, while over 80 percent of the market lies outside the state. With an ambitious target of achieving a ₹5000 crore turnover by 2030, the government says choosing a pan-India star like Tamannaah was a strategic branding decision. Adding to the discussion is the reported ₹6.2 crore two-year deal signed with Tamannaah, who officially began her role as brand ambassador from February 10. Political parties, including BJP leaders, have criticized the move, calling it an insult to local talent, while others argue that expanding the brand nationally is more important than regional sentiment. In this video, we break down the complete Mysore Sandal Soap controversy, explain both sides of the argument, analyze the political reactions, and discuss whether this decision was a smart business strategy or a cultural misstep. Watch till the end to understand the real story behind the headlines. 👉 Share your opinion in the comments 👉 Like the video if you enjoy political and cinema debates 👉 Subscribe for more trending entertainment and political news updates Tamannaah Mysore Sandal controversy Mysore Sandal Soap brand ambassador Karnataka Mysore Sandal issue Why Tamannaah was chosen Kannada heroines controversy Pooja Hegde Mysore Sandal Rashmika Mandanna Karnataka news Mysore Sandal political debate Karnataka government branding decision #tamannaah #poojahegde #mysoresandalsoap #karnatakapolitics #brandambassador #tollywoodnews #indiancinema #breakingnews