How Ricky Knight Scaled Fitter Body Ladies Across the UK | Next Move With Venkat скачать в хорошем качестве

How Ricky Knight Scaled Fitter Body Ladies Across the UK | Next Move With Venkat

In this episode of Next Move with Venkat, I speak with Ricky Knight, Co-Founder of Fitter Body Ladies, about his transition from a 17-year career in financial services to building a rapidly growing fitness franchise across the UK. Ricky explains the key decisions that allowed him and his wife, Alex, to scale from a single concept to more than 20 locations. We discuss their business model, the thinking behind removing mirrors from their studios to reduce gym intimidation, and the practical marketing systems that support consistent growth. In this episode, we cover: Why Ricky chose to leave a long-established finance career to enter the fitness industry How the “no mirrors” decision became a meaningful differentiator for their target audience The three core areas behind their franchise growth: marketing, sales, and delivery The numbers behind their marketing strategy, including why paid advertising is central to their growth model How AI tools are being used to automate bookings and customer communication Key takeaway Ricky shares why organic marketing plays a supporting role, while paid advertising—when treated as an investment—drives predictable and scalable growth. Guest: Ricky Knight, Co-Founder of Fitter Body Ladies Host: Venkat Pulipati LinkedIn -   / fblricky   Website - https://fitterbodybootcamp.com Comany LinkedIn -   / fitter-body-franchising-limited   #NextMoveWithVenkat #FitterBodyLadies #FitnessBusiness #FranchiseGrowth #Entrepreneurship #GymMarketing #BusinessPodcast