How to Create Story-Driven Content Marketing Campaigns скачать в хорошем качестве

How to Create Story-Driven Content Marketing Campaigns

Storytelling is an absolute must in the marketing world. In this episode I discuss How to Create Story-Driven Content Marketing Campaigns with my guest, Katie Wagner. Katie spent more than 15 years as a journalist. In 2010, Katie realized that she could use the skills she learned in the newsroom to help business owners connect with their clients online and started her own agency, KWSM. Katie is a proud member of Vistage, Provisors and the Young Entrepreneur Council. She has served as a member of the Advisory Board for Web Wise Kids, a non-profit focused on keeping kids safe on the internet and social media. In 2012, she was honored with the organization’s ‘Champion for Children Award.’ We dive into topics including: • How to use informational interviews with your clients to create your marketing stories. • The structure of a great informational interview. • Where and how to share your story once you create it. • How to get happy clients to share your story with their friends in their language. • Why learning why your happy clients are happy can help you learn a lot about your business and ultimately improve your client experience. • A deeper discussion into how to create a successful marketing strategy with your content once it’s ready. • An examination of the pillars of story-driven content marketing and how to expand that marketing process. • How to uncover how prospects discover you and make the decision to become your clients. • The definition of “nurturing content” and how to create it. • How to nurture your client relationships once you close the deal. • How to get qualified referrals from your existing clients. • Why case studies are the most compelling way to create story-driven marketing campaigns and how to create great ones. • The one thing, above all else, you need to do to create story-driven content marketing campaigns. …and more golden nuggets of advice!