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Most video content sounds polished but still doesn’t stick. This conversation explains why. In this episode, Chris Schwager sits down with Gabrielle Dolan to unpack what makes video storytelling actually work in business. They explore why so many leaders struggle to sound authentic on camera, how AI is changing the way stories are written, and why clarity and intent matter more than perfect wording. This is a grounded, practical discussion on business storytelling, authentic storytelling, and leadership storytelling, without hype or gimmicks. If you want your content to land, connect, and be remembered, this episode will reframe how you think about storytelling on video. Key Takeaways ✅ Why most video stories fail to land ✅ The difference between sounding polished and sounding human ✅ How storytelling and AI can work together without losing authenticity ✅ What leaders get wrong about storytelling in business ✅ How to make video storytelling more memorable and meaningful Chapters ⏰ 00:00 Why video storytelling often sounds good but doesn’t stick 03:00 Authentic storytelling in the age of AI 08:45 Business storytelling vs case studies and timelines 15:10 Leadership storytelling and building trust 23:40 The stories leaders should always have ready 31:20 How to structure stories that actually land 38:50 Making video storytelling human again 📚 Follow Gabrielle Dolan Learn more about Gabrielle Dolan and her work on business storytelling and leadership communication: Website: https://www.gabrielledolan.com LinkedIn: / gabrielledolan Podcast: Keeping It Real with Jack and Rao - / @keepingitrealwithjacandral Book: Story Intelligence https://www.gabrielledolan.com/books/... Follow Chris Schwager Online YouTube: / @ridgefilms-videomarketing LinkedIn: / chrisschwagervideoproduction Tiktok: / ridgefilms Instagram: / chrisschwager_ridgefilms Pinterest: https://www.pinterest.com.au/ridgefilms/ Facebook: / chris.schwager.35 #videostorytelling #businessstorytelling #authenticstorytelling