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Welcome to a brand new episode of The India PR Show. In this insightful conversation, we sit down with Radhika Misra, a veteran PR consultant whose journey spans hospitality, brand-building, and decades of relationship-led public relations. From her early days in hospitality to shaping communication strategies for some of India’s most recognisable brands, Radhika shares why PR is built on trust, patience, and long-term relationships, not transactions or quick wins. She breaks down how service culture influenced her approach to PR and why the younger generation needs to rethink how they build credibility in the industry. This episode covers: • How hospitality shaped her PR philosophy • Why relationships matter more than reach • The dangers of transactional PR • Advice for young professionals entering the industry • What sustainable, ethical PR really looks like If you’re a PR professional, founder, marketer, or student looking to understand the real craft behind public relations, this episode is a must-watch. Subscribe to The India PR Show for honest conversations, industry wisdom, and stories that shape the future of PR. Follow us on: Instagram: @TheIndiaPRShow LinkedIn: The India PR Show