3. Buyer Perspectives on Organic Market Channels: Transition to Organic Webinar Series - Crops скачать в хорошем качестве

3. Buyer Perspectives on Organic Market Channels: Transition to Organic Webinar Series - Crops

Knowing you have a market for your future organic product is an important part of the transition process. In this video, four buyers of organic produce, representing an organic distributor, organic retailer, food hub, and farm to school programs, discuss organic market channels in California. Organic market channels vary over time. Talk with buyers in your region to build relationships with them and to learn if there is a market at the price point you’re looking for the crops you grow. 0:00 Introduction 3:17 Buyer panel 48:11 Q&A 1:00:09 Closing Moderator: Cate Batson Baril (Rodale Institute) Panelists: Christine Chun (Veritable Vegetable), Claire Tauber (Community Alliance with Family Farmers), Jonathan Kitchens (Good Earth Natural Foods) and Sierra Doehr (Saticoy Food Hub). This is the third webinar from the 2026 Transition to Organic Webinar Series for Crop Producers (January - March, 2026). This webinar series is for farmers preparing to transition to organic certification, in the process of transitioning, or strengthening their organic management systems and was organized by the Community Alliance with Family Farmers (CAFF), University of California Cooperative Extension (UCCE), and the University of California Organic Agriculture Institute (UC OAI).